疫情當下，外貿訂單何在？What to Do When There's No Order?

藍海億觀網2020年05月13日 181

“受疫情影響，全世界幾乎都陷入了一種恐慌和絕望之中，特別是一些疫情發展比較嚴重的國家和地區。Affected by the epidemic,”

受疫情影響，全世界幾乎都陷入了一種恐慌和絕望之中，特別是一些疫情發展比較嚴重的國家和地區。

Affected by the epidemic, almost all the world has fallen into a kind of panic and despair, especially in some countries and regions where the epidemic is relatively serious.

不同的專業人士對各個國家市場的分析略有不同，對經濟發展的擔憂并不亞于當年的金融危機。比如著名德國運動品牌Adidas此前就表示由于受疫情影響，不得不關閉全球70%的門店就是活生生的例子。

Different professionals have slightly different analysis of each country's market, and the worries about economic development are no less than the financial crisis of that year. For example, Adidas, a famous German sports brand, previously said that 70% of the world's stores had to be closed due to the impact of the epidemic.

說到目前國際疫情如此嚴峻的形勢下，影響最大和最直接的行業無疑就是外貿行業。面對同樣處于困境中的外貿伙伴們，你們最近還好嗎？

Speaking of the current situation of such severe international epidemic, the most affected and direct industry is undoubtedly the foreign trade industry. Facing the foreign trade partners who are also in trouble, how are you?

本人主要負責印度地區客戶的跟進工作，年后復工不久就有客戶陸陸續續表現出翻單的意向，原本是件值得高興的事情，但隨著3月中旬印度政府決定實施全面封鎖政策之后就再也高興不起來了。原本期盼著4月中旬市場開放后情況能有所改變，但卻被告知封鎖將會延期至5月初，好不容易到了5月，這不，五一期間又收到客戶發來的信息告知印度政府已經決定進入第三輪為期15天的市場封鎖，這感覺并不亞于坐過山車，甚至有當地的朋友分析，對于部分疫情相對嚴重的大都市如孟買、新德里、浦那等的封鎖至少會延遲到5月底，這就意味著不少客戶的訂單將會繼續進入不確定的等待期。

I'm mainly responsible for the follow-up work of customers in India. Soon after returning to work after the Spring Festival, some customers showed their intention to repeat order. It was a happy thing, but with the decision of the Indian government in mid March to implement the comprehensive blockade policy, I couldn't be happy any more. I was expecting the situation to change after the opening of the market in mid April, but I was told that the blockade would be extended to the beginning of May. Finally, in May, I received a message from the customer that the Indian government had decided to enter the third round of 15 day market blockade, which was no less than taking a roller coaster. Even some local friends have analyzed that the blockade of some relatively serious cities such as Mumbai, New Delhi, Pune and so on will be delayed to the end of May at least, which means that many customers' orders will continue to enter an uncertain waiting period.

雖然現在市場的變化很大，居家辦公讓客戶的工作效率大大降低，但也不是所有的客戶都進入沉睡期，阿連的文章就有不少客戶在疫情期間安排信用證和訂金的案例，包括了印度的客戶，所以對于所有的意向客戶首先我們都不要想當然地認為客戶只能夠在市場開放之后才能安排訂金或者信用證。因為對大部分城市，政府部門包括銀行還是開門的，所以我們不妨先跟客戶打探清楚，利用疫情過后交貨期可能會受較大影響的情況，了解是否可以在封閉期間安排訂金或者信用證，同時也是提醒客戶提前做好安排。

Although the market has changed a lot now, home office has greatly reduced the work efficiency of customers, but not all customers have entered the sleeping period. In my article, there are many cases of customers arranging L/C and deposit during the epidemic, including customers in India. So for all intending customers, first of all, we should not take it for granted that customers can only arrange deposit or L/C after market opening. Because for most cities, government departments and banks are still open to the public, we might as well inquire about the situation from the customers first, using the situation that the delivery period may be greatly affected after the epidemic to find out whether the deposit or L/C can be arranged during the closed period, and also reminding the customers to make arrangements in advance.

沒有訂單的日子，我覺得最重要是要調整好自己的心態和狀態，不能因為無所謂的擔憂而影響自己對市場甚至是行業的判斷，更多的應該要以積極的心態面對，可以利用這段相對比較沉默的時期做好客戶資源的儲備，與客戶建立起更深層次的交流，建立客戶對你的信任，這樣才能夠在疫情過后當客戶有所需求的時候第一時間想到你，并愿意將訂單交付于你，這些都有賴于我們前期付出以及積極面對的心態。

I think the most important thing in the day when there is no order is to adjust our mentality and not to let the redundant worries affect our judgment on the market or even the industry. We should be faced with a positive attitude. We can use this relatively silent period to do a good job in customer resource reserve, establishING a deeper level of communication with customers, and buildING customers' trust in you. In this way, customers can think of you at the first time when they have needs after the epidemic and are willing to place orders with you, which depends on our early efforts and positive attitude.

時代在改變，市場也在無時無刻變化著，我們要用發展的眼光看待事情，以積極的心態面對生活，才能夠在時代的洪流中屹立不倒。愿疫情早日結束，一切回歸正軌之時，你也能收獲屬于你的果實。

The times are changing, and the market is changing all the time. We need to look at things with a development perspective and face life with a positive attitude, so that we can stand in the torrent of the times. May the epidemic come to an end as soon as possible. When everything is back on track, you will also reap the fruits that belong to you.（外貿連）

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